Behavioural Economics
Daniel Bernoulli
Daniel Bernoulli addressed the limited willingness of people to engage in gambles based on utility maximization in his 1738 publication, Exposition of a New Theory on the Measurement of Risk.
Daniel Bernoulli addressed the limited willingness of people to engage in gambles based on utility maximization in his 1738 publication, Exposition of a New Theory on the Measurement of Risk.