ego-involvement is a concept in psychology that refers to the degree to which a person perceives a task or an issue as relevant to their self-esteem. It is assumed that ego-involvement influences the strength of one’s attitude towards the task or the issue. For example, a person who is highly ego-involved in their political beliefs may have stronger and more resistant attitudes than someone who is less ego-involved. ego-involvement can also affect how people process information and respond to persuasion attempts.
Political Propaganda
Political Propaganda The evolution of political propaganda from World War II to modern times is rich and complex, This article attempts to pull out differing themes we can see as they travel through time and Read more…